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Innovation work in interdisciplinary teams

Structured-Creatively develop ideas

What is Design Thinking?

Design thinking is a systematic approach to complex problems with an open-ended outcome and can be applied in almost all areas of life. In the production environment, for example, it is possible to improve existing products and processes or to open up completely new fields of application.

Learning from designers

The approach goes far beyond the classic design disciplines such as shaping and design. In contrast to many approaches in science and practice, which approach the problem from the technical solvability, user wishes and needs as well as user-oriented inventing are in the center of the Design Thinking process. Design thinkers look at the question from the user’s perspective and thus put themselves in the role of the user.

Design thinking takes the human perspective as the starting point for the objective of designing innovative products and services that are not only attractive, but also feasible and marketable.

Design Thinking Erfolgsfaktoren

Success factors

The success of Design Thinking is largely determined by a collaborative working and thinking culture. This is based on 3 essential elements:

interdisciplinary teams

Variable rooms

and the design thinking process.

Design Thinking Process

Design Thinking Prozess

The design thinking process first creates a deep understanding of the problem among all stakeholders, then opens up a broad solution space and helps make the right choice through immediate user feedback. Creativity techniques, haptic, functional prototypes and immediate feedback from potential users are the hallmarks of this methodology.

Definition

Design thinking is based on the assumption that problems can be solved better when people from different disciplines work together in an environment that promotes creativity, develop a problem together, consider people’s needs and motivations, and then develop concepts that are tested multiple times. The process is modeled on the work of designers, which is understood as a combination of understanding, observation, ideation, refinement, execution, and learning. (Source: Wikipedia)

The visit of the Innovation Studio was very inspiring for me. The flexible space and the "tangible" live demos inevitably lead to new ideas and perspectives. I will be happy to come back!

Hartmut Willebrand, CIO, H. & J. Brüggen KG

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Chris Leinemann
Customer Solution Advisor

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